Unlocking Your Archive (And Your Revenue):

Turning Stored Media into Active Archives

As businesses grapple with sprawling collections of media assets, such as videos, they are starting to realize that they’ve become media companies, in effect. Sub-optimal archiving processes make it difficult to discover media assets, resulting in costly duplication of creative efforts and missed opportunities for media reuse and monetization.

Inside the paper:

• Examine why traditional archives often fall short

• The nature and potential of the active archive

• A 10-step framework for building an active archive that transforms stored media into active assets